To celebrate Canada’s 150th birthday of Confederation, I created a short animation to be used across Destination Canada’s (DC) social media channels. The messaging included in the posts encouraged people to download and share it for themselves on their own platforms. Both English and French video files had over 4,000 downloads from the DC brand assets library and an excellent engagement rate on most social media channels:

Facebook Numbers (Global page, France, and UK)
Reach: 434,467
Shares: 4,081
Views: 120,537