The 2nd annual Forever Young 8K walk/run took place in September 2016 to great success. This one-of-a-kind event is catered toward senior walkers and runners aged 55+, and required a brand that would generate interest and encourage people to register. I developed a sporty and classic logo that would display well on t-shirts, banners, advertising and online. The website was kept minimal and clean to make signing up for the event a breeze. The first ever FY8K was sold-out, and the energy, enthusiasm and healthy rivalry that resulted on event-day was symbolic of an all-round successful event!